What I write
The words that expand your business’ reach and ultimately increase your sales!
Content for marketing
I write the words that let your potential clients and Google know loud and clear that your website copy and downloads are the ones to read.
Copywriting for marketing
I write the words you need to communicate efficiently and easily with your clients. The words that educate, inform, persuade and then sell.
Blog posts
I write the words (original and optimised) that inform, educate, entertain, boost your presence on Google and get the reader to click on that CTA.
Travel guide updates
I write the words that ensure travel guides give up-to-date and correct information to their readers. I work for Fodor’s and Rough Guides.
“I’ve worked with Joanna on and off for around 10 years and she’s very much a part of my remotely located team. I’ve always valued her fast grasp and interpretation of a brief along with her high quality copy. Both on projects and on one-off copywriting tasks she’s focused and delivers on-brand storytelling within deadlines.”MD, Coconut PR
“Joanna’s ability and professionalism puts her firmly into the top echelon of the 60+ freelance writers I have worked with over the past several years. She offers an elusive combination of solid writing skills, creative and thorough updating, and reliability that can be so hard to find. I return to Joanna annually for her insights and updates to several chapters of Fodor’s Essential Spain and I wouldn’t hesitate to recommend her!”Senior Editor at Fodor’s
“What an excellent body of work the Scottish Tourist Routes have been. All articles are on the first page of Google (except for the north coast 500) and most are in the top 4 (there’s even a number one, beating Visit Scotland!).”Holiday let company
“I first started working with Joanna in 2008 and immediately appreciated her professionalism and quality of work. Since then, I have always turned to her for copywriting projects be it market reports, product brochures or sales promotions and eshots. At BRIC, she contributed greatly to our content marketing. One of Joanna’s strengths is her research capabilities, always able to find those pearls of wisdom, those key statistics from credible sources. I will always recommend Joanna for copywriting and research work. She is a joy to work with and makes content production a smooth and easy process.”Global Head of Marketing at BRIC Group
“Joanna es una gran profesional y exquisita con los plazos de entrega de los encargos. Aporta mucha confianza trabajar con ella”
(Joanna is very professional and superb at delivering work on schedule. Working with her gives a lot of confidence.)Directora de Marketing y Comunicación de Tinsa