As part of my copywriting work for BRIC Group, I regularly write brochures and white papers for lead generation purposes. The company has an extensive range of brochures for its investment products and as well as writing new ones I also update current ones to ensure clients receive up-to-date information.
I create regular white papers, usually in the form of investment product or location updates. These include quarterly market reports and investment reports.
All brochure and white paper work requires extensive research to obtain facts and figures from bona fide sources. Copy must convey the right information and draw the client in at the same time.
I also create eshots and landing pages for lead generation as well as scripts for videos used on social media promoting the brochure or white paper.
Brochures and white papers I write provide proven lead generation. If you would like to generate leads using my copy for your brochures and other marketing material, do get in touch.