Blog posts & SEO copywriting

I write regular blog posts for a variety of clients and on a range of topics. All posts are optimized for Google with just the right sprinkling of keywords. Clients report that improved positioning on Google through the blog posts I write.

The posts are not just about attracting Google: they also provide information for clients. This information may be in the form of news about the company or its product, industry information or travel tips.

My most recent posts include the following:

Costa del Sol golf best in Europe written for Rio Real Golf & Hotel (Costa del Sol news)

Top 10 trends in golf this autumn written for Rio Real Golf & Hotel (industry trends)

Florida tops trends in real estate in 2019 for BRIC Group (industry news)

Brazilian real estate on Canadian radar for BRIC Group (industry news)

Long-term let, holiday let or B&B? for Cornish Traditional Cottages (holiday let information)

How to encourage online booking for Cornish Traditional Cottages (holiday let information)

A history of French chateaux for French Waterways (travel information)

Côtes du Rhône wine guide for French Waterways (part of an 11 part guide to French wines)

8 trends for weddings in Spain for  Marbella Marriages (industry trends)

My blog post pieces make a proven difference to a website’s ranking on Google. Find out how I can help your website climb up the rankings.

Copy for brochures & white papers

As part of my copywriting work for BRIC Group, I regularly write brochures and white papers for lead generation purposes. The company has an extensive range of brochures for its investment products and as well as writing new ones I also update current ones to ensure clients receive up-to-date information.

I create regular white papers, usually in the form of investment product or location updates. These include quarterly market reports and investment reports.

All brochure and white paper work requires extensive research to obtain facts and figures from bona fide sources. Copy must convey the right information and draw the client in at the same time.

I also create eshots and landing pages for lead generation as well as scripts for videos used on social media promoting the brochure or white paper.

Brochures and white papers I write provide proven lead generation. If you would like to generate leads using my copy for your brochures and other marketing material, do get in touch.

Fodor’s Spain 2019 update

I checked and updated existing information and added new attractions, hotels and restaurants for Fodor’s Spain 2019. As usual, I updated the Andalusia chapter (the longest in the book) and the Costa del Sol and Costa de Almería chapter. The work involved site visits and extensive research as well as coordinating with tourism authorities.

Content Creation for Move to Spain

Move to Spain is a relatively new site, built to provide information for British residents thinking of moving to Spain. My brief for content creation for Move to Spain was to write dozens of useful articles for Spain generally and for the Costa del Sol and Costa Blanca specifically.

Using my local knowledge and long-term expat status, I created articles for six main areas: Getting a Job; Starting a Business, Lifestyle; Legal; Schooling; and Property. The fundamental aim of all the content was to provide information that is both correct and useful for the new expat in Spain.

The Costa Blanca and Costa del Sol feature are two main areas within the site since they’re the most popular places for relocation in Spain. I have created content on the Costa del Sol and Costa Blanca property markets, about international schools on the Costa del Sol and the Costa Blanca, and other key areas of interest to new expats.

I also wrote the lead-generation brochure: Moving to Spain in the Time of Brexit. Designed to offer up-to-date information on the situation for British expats in Spain in the light of Brexit.

Blog post writing for Rio Real Golf

I write regularly for the blog on the Rio Real Golf & Hotel in Marbella website. Weekly posts cover a range of topics that seek both to interest the reader and signal new, relevant content to Google. My blog post writing for Rio Real Golf includes the following:

Golfing matters – tips for play, equipment and golfing news. For example, 1o tips to play good golf and Sergio García crowns a glorious Andalucia Masters and

Rio Real golf course – information about the course and tips for playing it. News about green fee deals and promotions. For example, 6 jaw-dropping views at Rio Real 

Rio Real hotel – news about the boutique hotel. For example, Why you should choose a golf course with a boutique hotel

Marbella tourist information – what to do and see in the resort. For example, 10 unusual facts about Marbella

Costa del Sol tourist information – activities of interest to people staying at Rio Real Golf & Hotel. For example, 5 day trips from Marbella