What I write
Since I started writing in 1997, my work has included an eclectic and interesting mix of online and offline copy, articles for magazines, blog posts, brochures, eshots, social media posts, Google Ads… In short, every kind of marketing material that involves words.
For specific examples of what I can write for your business, click on the list below.
Content for marketing
“Content is king.” Bill Gates. And although he first said this back in 1996, words continue to make up most of its kingdom.
I write the words that let your potential clients and Google know loud and clear that your website copy and downloads are the ones to read.
Content is key to a marketing strategy and by extension, to connecting with your clients to persuade them to buy from you, to use your services or simply to read your blog.
Content marketing includes a wide range of tools – from landing pages, eshots and newsletters to downloadable brochures and blog posts. Not forgetting Google Ads, social media posts, press releases and questionnaires.
I have extensive experience in writing effective words for every aspect of content marketing, whether it’s on or off-line, for just a handful of clients or the roughly 3.8 billion people who use the internet everyday. Find out how I can take your content marketing to where it needs to be.
Copywriting for marketing
“Go to your favourite website, strip away the glamour of the design and technology, and you’re left with words – your last, best way to differentiate yourself online.” Nick Usbourne in Net Words.
I write the words you need to communicate efficiently and easily with your clients. The words that educate, inform, persuade and then sell.
I specialise in producing fresh and original copy to fit in-house specifications. My copy is written with attention to detail and client requirements, and always delivered on time. I have wide-ranging copywriting experience in:
- Informative articles for print publications and websites.
- Web copy, both for static and fresh content such as blog posts (all optimised).
- Brochures and guides in a variety of genres (e.g. corporate, lifestyle, travel).
- Copy for online marketing (eshots, landing pages, banners, Google Ads, blog posts…).
- Social media marketing (Twitter, Instagram, Facebook and LinkedIn).
- Script writing for video production.
- Updating publications (e.g. relocation and travel).
- Online research in English, Spanish and Portuguese.
Articles & blog posts
Whatever the purpose of the blog on your website, you want people to find and read it. Then you want them to do something – comment, call you, download a freebie, read more, sign up for your newsletter… And in order for them to do all this you need Google to notice your blog.
I write the words (original and optimised) that inform, educate, entertain, boost your presence on Google and get the reader to click on that CTA.
Blog or article writing takes up a significant portion of my copywriting work. I write between 4 to 10 unique posts every single week for a number of clients with businesses in very different sectors. Each post is each carefully researched, written for a specific reader (the one you want to click on the CTA) and optimised for Google. Some posts are long reads (1,500-2,000 words), others come in shorter (500-800 words), but all do their job to inform, educate and/or entertain. And while the posts are ticking all those boxes for your clients, they’re also catching Google’s attention to ensure your site gets noticed and climbs the rankings so that the search engine brings up your content.
Get in touch for a competitive quote for blog writing whether it’s for one-off posts or a steady supply. Let my talent with words do the work for you while you concentrate on your skills in your business.
Travel guide updates
“In Santa Croce with No Baedeker”, Chapter 2 of A Room with a View, E.M. Forster
The advent of the internet might have displaced print travel guides a little, but there’s still nothing like exploring a new destination with your guidebook in hand.
I update those travel guides to ensure the reader has access to new, fresh and up-to-date information. I carry out the careful research, visit the locations in person to check what’s still there and what isn’t, ask a zillion questions at the tourist office, keep an eye on the latest news… all in a bid to ensure the reader has the very latest information. And has a better holiday as a result. I work regularly for Fodor’s and Rough Guides, but am happy to take on any travel guide update, on or offline.