“Your brand is what they say about you when you’re not in the room.” Jeff Bezos

Below are a few testimonials from clients I’ve worked for over the last few years. Get in touch to find out what my words can do for your business.
“I first started working with Joanna in 2008 and immediately appreciated her professionalism and quality of work. Since then, I have always turned to her for copywriting projects be it market reports, product brochures or sales promotions and eshots. At BRIC, she contributed greatly to our content marketing. One of Joanna’s strengths is her research capabilities, always able to find those pearls of wisdom, those key statistics from credible sources. I will always recommend Joanna for copywriting and research work. She is a joy to work with and makes content production a smooth and easy process.”
Isabelle Neil
Global Head of Marketing at BRIC GroupMy work at BRIC Group consisted of producing a significant proportion of the copy for the company’s marketing strategy. This included 2 weekly news pieces for the news blog; brochure writing for downloads for lead generation; eshots to the mailing list; writing new web content and updating existing; and social media posts for the company’s profiles on Instagram, Facebook, Twitter and LinkedIn.
“Joanna’s ability and professionalism puts her firmly into the top echelon of the 60+ freelance writers I have worked with over the past several years. She offers an elusive combination of solid writing skills, creative and thorough updating, and reliability that can be so hard to find. I return to Joanna annually for her insights and updates to several chapters of Fodor’s Essential Spain and I wouldn’t hesitate to recommend her!”
Jacinta O’Halloran
Senior Editor at Fodor’sI have worked for Fodor’s Travel for almost a decade updating several chapters in one of their best-selling publications, Essential Spain. The main focus of the work is to ensure the old information is up-to-date and include new attractions and venues in the places covered. I update the chapters for Andalusia and the Costa del Sol every year, and also contribute to updating the Canaries, Experience Spain and Travel Smart Spain.
“I’ve worked with Joanna on and off for around 10 years and she’s very much a part of my remotely located team. I’ve always valued her fast grasp and interpretation of a brief along with her high quality copy. Both on projects and on one-off copywriting tasks she’s focused and delivers on-brand storytelling within deadlines.”
Kate Stinchcombe-Gillies
MD Coconut PRCoconut PR has a wide range of clients who all need copy for their websites, either for web text or for the blog section. I write several pieces of copy for Kate every month on topics relating to travel and tourism.
“What an excellent body of work the Scottish Tourist Routes have been. All articles are on the first page of Google (except for the north coast 500) and most are in the top 4 (there’s even a number one, beating Visit Scotland!).”
Blog post client
Holiday lettings companyBlog posts make up one of the main parts of my copywriting work. I have written numerous articles for this particular client through an agency and have had the satisfaction of seeing concrete results for them in terms of SEO and their ranking on Google.
“Joanna es una gran profesional y exquisita con los plazos de entrega de los encargos. Aporta mucha confianza trabajar con ella”
(Joanna is very professional and superb at delivering work on schedule. Working with her gives a lot of confidence.)
Susana de la Riva
Directora de Marketing y Comunicación de TinsaI work for Tinsa helping them produce their regular property bulletins and monthly newsletter in English.